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Sterling Bank Shines Spotlight on Creative Industries Potential

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  • March 14, 2023
  • Streetwise Media

 

 

Sterling Bank Shines Spotlight on Creative Industries Potential

 

 

Published by Streetwise Media

 

 

“Nigeria’s leading financial institution, Sterling Bank Plc, has reiterated its determination to empower and energise the creative industry because of its strategic importance to the economic growth of Nigeria.”

Head of Media and Entertainment Financing at Sterling Bank, Mr. Olanrewaju Olalusi, disclosed the above at the weekend in Lagos while addressing participants at a seminar organised by the Legends of Nollywood with the theme: “Empowering the Nigerian Film Industry – Actualizing Your Resources.”

He said the bank had begun exploring financing of the creative industries in addition to its HEART sectors programme because of its importance to the national economy.
Sterling Bank has become renowned for its strategic focus and investments in the Health, Education, Agriculture, Renewable Energy and Transportation sectors of the Nigerian economy. These sectors have been affectionately dubbed the HEART of Sterling, and our HEART has contributed immensely to the growth of the bank, the sectors and the Nigerian economy.

Olalusi said it is important for artists to leverage funding from financial institutions to scale the level of their operations, remarking that the bank has set up a desk for the purpose of financing practitioners in the creative industry, information technology (IT) and animation, among others.

“We are open to having conversations with partners in the creative industry on the way forward.” He said.

He said that the industry was bustling with amazing talent and potential. But he highlighted a key challenge confronting the industry; a lack of viable business plans on the commercial perspective of creativity to show investors.

He continued by saying that there is a growing need for artists to separate their businesses from themselves and focus on improving their access to infrastructure and a ready market for their creative expressions.

Through collaborations with dedicated partners like Sterling, creatives can better their lot, both creatively and commercially, by leveraging financial advisory services, commercial loans, and other specially designed products to further capacity building and move the industry forward.

In a keynote address by Lagos State Commissioner of Planning and Budget, Mr. Samuel Egube, urged operators in the creative industry to think more deeply about how to seize available opportunities in the industry. He noted that if the industry must grow, then it should be able to attract financial resources from investors, adding that government alone cannot drive the growth in the industry.

He said the business plan should present a strong case to encourage investors to invest. He disclosed that the Lagos State Government has plans to build a media city in the Lekki axis for practitioners in the creative industry to leverage on under its 30-year development plan.

Also speaking, the President of the Association of Movie Producers, Mr. Paul Obazele encouraged his colleagues to lift the industry to a show business level by leveraging financial institutions to scale their operations instead of relying on grants alone.

 

 

 

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    most, with the quads in shut second (or technically
    third).
    Planet Health provides various machines catering to constructing muscle and keeping good kind.
    Take the time to familiarize yourself with every machine’s correct technique and
    settings. Under is a weekly routine designed to get your
    legs growing again without machines.
    This leads to engagement of muscle tissue other than our leg muscles—in this case, the abs, decrease again, obliques, and
    even the higher body to an extent. The “danger” of free weights is all the time that you would lose management.
    When it involves squats and lunges, that “loss of control” probably means you’ll tip/fall backward, so our bodies compensate to maintain our stability all through.
    I’ve found that incorporating at least a number of Smith machine exercises into my day by day training routine has led to some massive will increase
    in energy and power across the board. It’s a lot more versatile than most people give it credit score for, and it lets you lift considerably heavier
    weights with far much less danger to your joints and muscles.

    The Seated Leg Press Machine is just like the extra
    widespread leg press machine however you’ll sit and press horizontally as a
    substitute of being reclined forty five levels. It comes with a robust body,
    a comfortably padded seat, and a backrest, accompanied by a footplate linked to a resistance system.
    Cable standing Single leg calf raises are top-of-the-line methods of constructing your calf muscular tissues.
    Right Here are our top 15 cable leg exercises to help you build Larger and Stronger
    Legs. Hold a exercise journal to record the exercises, weights,
    and reps you carry out.
    Cable lunges require good stability, so if you have points keeping your balance, begin by doing
    the lunges train with out weights as you learn the proper kind.
    My name is Shubham Vijay, and I am a licensed private trainer and nutrition coach with 6 years of experience
    in the health trade. At Fitthour, we specialize
    in forms of coaching, similar to strength training, cardio, or HIIT,
    and our mission is to assist clients achieve their health goals and enhance their overall well being.

    Start with a weight that lets you perform the exercise with proper type.
    If you can complete your reps without struggling, you probably
    can steadily increase the weight.
    Depending on the foot placement on the leg press
    footplate, you can emphasize completely
    different muscle teams extra prominently.
    For train 3, increase the burden set by set, e.g., 15 reps with one hundred sixty pounds, 12 reps with 180 pounds, 10 reps with 200 pounds, and eight
    reps with 220 lbs. Here are my favorite battle rope exercises for constructing rock-solid abs.

    With every repetition, you crunch your abs to deliver your knees up toward
    your elbows, then keep the abs engaged to lower your legs slowly back down under management to your
    starting point. The ab roller is an excellent simple piece of train gear that’s an absolute beast for growing core strength
    and stability. As you’ll be able to see, there are
    lots of great reasons to include machine-based workouts into your exercises.

    References:

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