Sterling Bank Shines Spotlight on Creative Industries Potential
Published by Streetwise Media
“Nigeria’s leading financial institution, Sterling Bank Plc, has reiterated its determination to empower and energise the creative industry because of its strategic importance to the economic growth of Nigeria.”
Head of Media and Entertainment Financing at Sterling Bank, Mr. Olanrewaju Olalusi, disclosed the above at the weekend in Lagos while addressing participants at a seminar organised by the Legends of Nollywood with the theme: “Empowering the Nigerian Film Industry – Actualizing Your Resources.”
He said the bank had begun exploring financing of the creative industries in addition to its HEART sectors programme because of its importance to the national economy.
Sterling Bank has become renowned for its strategic focus and investments in the Health, Education, Agriculture, Renewable Energy and Transportation sectors of the Nigerian economy. These sectors have been affectionately dubbed the HEART of Sterling, and our HEART has contributed immensely to the growth of the bank, the sectors and the Nigerian economy.
Olalusi said it is important for artists to leverage funding from financial institutions to scale the level of their operations, remarking that the bank has set up a desk for the purpose of financing practitioners in the creative industry, information technology (IT) and animation, among others.
“We are open to having conversations with partners in the creative industry on the way forward.” He said.
He said that the industry was bustling with amazing talent and potential. But he highlighted a key challenge confronting the industry; a lack of viable business plans on the commercial perspective of creativity to show investors.
He continued by saying that there is a growing need for artists to separate their businesses from themselves and focus on improving their access to infrastructure and a ready market for their creative expressions.
Through collaborations with dedicated partners like Sterling, creatives can better their lot, both creatively and commercially, by leveraging financial advisory services, commercial loans, and other specially designed products to further capacity building and move the industry forward.
In a keynote address by Lagos State Commissioner of Planning and Budget, Mr. Samuel Egube, urged operators in the creative industry to think more deeply about how to seize available opportunities in the industry. He noted that if the industry must grow, then it should be able to attract financial resources from investors, adding that government alone cannot drive the growth in the industry.
He said the business plan should present a strong case to encourage investors to invest. He disclosed that the Lagos State Government has plans to build a media city in the Lekki axis for practitioners in the creative industry to leverage on under its 30-year development plan.
Also speaking, the President of the Association of Movie Producers, Mr. Paul Obazele encouraged his colleagues to lift the industry to a show business level by leveraging financial institutions to scale their operations instead of relying on grants alone.
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Maintain the rowing deal with with both arms and prolong your arms
in front of you. Lean again and lengthen your
body, then pull yourself back to the starting place utilizing your
core muscular tissues. One of the cable machine’s main advantages is how versatile
it is. With it, you can do a extensive range of workouts that focus on totally
different areas of the belly muscular tissues.
As the legs are pressed outwards, the hip abductors and gluteus maximus
are utilized. In line with that advice, strive sprinkling in some bodyweight workout routines alongside this straightforward, progressive gym machine exercise plan. You can also do it in tandem with this beginner cross-trainer workout plan. When you’re ready for a new problem, try your
hand at this straightforward gym exercise plan for beginners.
On the third day of our cable machine 6-day exercise, we’ll move on to the lower physique muscular
tissues. On the opposite hand, the seated variation is healthier for targeting the soleus muscle.
In Contrast to conventional squats, the hack squat leg machine places less
stress on the decrease again and knees. The guided movement of the machine can help these with joint points.
In this text, we’re looking at the most effective fitness center machines for legs, breaking down what
they do, how to use them, and their advantages. Plus, a more in-depth look into the
leg muscular tissues would possibly give you extra perception into
the means to higher work your legs. The hip abductor and adductor machines
are specialised fitness center equipment aimed at honing
the muscular tissues of the inside and outer thighs.
Also, some machines have counterweights and angled guide rods,
each of which affect the burden of the bar. The barbell
hip thrust is among the finest methods to isolate your glutes.
This in style train is often done with an Olympic barbell however truly works even higher with a Smith machine.
Use this train to construct rock-hard, superhero glutes while being sort to your lower
again. “Consciously drive your knees outwards as you ascend,” says Saini.
It helps better engage your glutes and hamstrings extra successfully, leading to larger
power and muscle stimulation. You can use a Smith machine to coach pretty much any muscle group,
but they’re particularly good for leg coaching.
This can be done by working both legs on the identical time,
or by working unilaterally to balance your left and proper sides.
Leg machines can help people with little experience in the fitness center to gain confidence in energy training.
They do that by offering a managed ambiance, guided vary of movement, adjustable settings, focused muscle groups,
and convenience. In these methods, machines are often seen as less daunting than free weights.
They can be used as a stepping-stone to free
weights, with people adding in free weight workout routines, corresponding to squats and lunges,
as their confidence stage increases.
“I also love the cable machine for concentrating on all the lower-body muscle teams,” notes Meka Gibson,
C.S.C.S., a Miami-based energy and conditioning specialist.
Planet Health typically doesn’t characteristic conventional squat racks.
As A Substitute, they offer alternate options corresponding to a Smith machine and
various resistance machines designed to focus on the decrease physique.
Sure, Planet Health does provide free weights, including dumbbells.
The cable machine is essentially the most versatile piece of train gear.
This machine lets you get a fantastic exercise for each muscle group in your physique.
The cable machine will let you keep good type and reduce the stress on the joints, permitting you
to hone in on the muscle tissue you goal with high quality reps.
I’ve seen good enhancements in my leg’s definition and power after incorporating cable workouts into my workout routine.
Cable machines offer constant pressure, a wide range of movement, and the
power to focus on particular muscular tissues extra precisely.
Simply put, Smith machine exercises are most likely no more harmful and are in some
methods safer than most free-weight leg workout routines.
Like all lunges, they work your quads, but this variation is especially challenging for your glutes and hamstrings.
The decline bench press bolsters the lower region of the
pectoral muscle tissue and makes your chest more aesthetic and firm.
The incline bench press primarily works on the upper
chest, helping you build sturdy and defined pectorals. Single-arm rowing is a unilateral muscle-building exercise
that permits you to work on one side of your again individually and
helps you construct a proportional back. You don’t all the
time need dumbbells to perform one-arm rowing; the Smith machine additionally helps you do this.
The inverted row is a brilliant efficient body weight exercise that helps build solid traps and rear delts.
The glute kickback isolates the gluteal muscular tissues from a unique angle and improves energy and mobility.
You can do hip thrust in several methods, but the Smith machine helps
you perform efficiently and successfully.
It helps them get their leg power back and offers a approach to exercise without having to
walk. They find it useful for people who want extra train however don’t have the vitality
for many varieties. As Quickly As you’ve mastered your form, then you can concentrate on hypertrophy.
Because the machine is offering stability, all your efforts are
going to major muscle groups. This creates a solid basis for if you transition to full weights.
Do this exercise one leg at a time to supply
the benefits of unilateral training to your quads.
Now, many people are afraid to perform this motion or are simply not involved because it
requires a little setup and may even look a little humorous.
One of the largest benefits is that it presents a easy, managed motion, giving your muscular tissues nearly uninterrupted time
beneath rigidity and a massive pump. Goal for 2-3 instances per week, allowing at least one day of
rest between sessions to let your muscle tissue recover.
Patrick Dale, PT, ex-Marine, is a Coaching Editor with 30 years of expertise in Private
Training and Power & Conditioning. A former British Royal Marine, fitness center proprietor, and fitness
skills assessor, he is dedicated to delivering informative, dependable content.
In addition, Patrick is an skilled writer who has authored three fitness and exercise
books, dozens of e-books, thousands of articles, and several other health videos.
Regardless of which muscle group you might be coaching, the cable
machine is doubtless one of the most versatile
on the gym flooring. The cable machine is arguably probably the most versatile exercise gear in any fitness center.
It’s a great device that lets you construct muscle definition and strength,
and you’ll improve your form and scale back the chance of damage.
Lastly, we will work on our forearms by performing some cable reverse wrist
curls. It’s well-liked amongst females who have a tendency to
make use of this machine to concentrate on glute activation. However,
there are a number of better machines suited for this objective.
Sadly, as a end result of we spend so much time sitting, our glutes are often weak
and underdeveloped. Over time, this will likely
end in low again pain, stiff hip flexors, and poor posture.
The quadriceps are a muscle group situated anteriorly (front of the leg) and comprise of four sub-components, therefore the name quad.
These smaller muscular tissues are the rectus femoris, vastus lateralis, vastus intermedius,
and vastus medialis.
That means standing calf raises could be simply what’s wanted to
prime up your efforts. These machines work a pretty small
group of muscles on the inside and the outer thigh.
If you wish to work and construct energy in these
muscle tissue to better support and stabilise you better
for elementary compound actions, then go for it. However
if you’re looking to tone up your thighs, don’t make
the error of thinking this machine alone may help you do this.
The hack squat machine has the weight in your shoulders, so that you push up
from the bottom of the motion with the resistance in the identical means you’d whenever
you squat with free weights.
Since rowing is a fully engaged exercise, your body might experience some adjustments in weight.
This might be weight reduction, seen within the lack of fat, or weight
acquire within the type of muscle groups rising and creating extra mass as they’re exercised.
The Fitness Phantom is a database of hundreds of workout routines and
workouts which are supported by floor expertise,
analysis journals, and health consultants. The hanging knee elevate is a pull-up bar abs train, but
you can even do it on a Smith machine. The knee raises interact the
decrease part of abs and helps make your abs burlier. To carry out the reverse grip bench press, get beneath
the machine, seize the bar with an underhand grip,
palms facing in, and observe the same steps as other bench presses.
The reverse grip bench press is a modified model
of the bench press.
When you first step right into a health club, it’s easy to be overwhelmed by all of the equipment.
You Are most likely acquainted with barbells and dumbbells,
however all those gleaming steel contraptions may be a bit of a head-scratcher.
Whereas about two-thirds of these machines will be targeted toward the upper
physique, plenty are still designed to work the legs.
It is one exercise that tackles all the totally different sections
of the body in a single shot. Rowing is decrease influence exercise, that means that it doesn’t stress out the
joints as a lot as different activities and exercises
do, like running. Decrease influence activities usually
help folks prevent accidents in their joints, which makes it easier
to persistently do the exercise. This is a very common question in terms of evaluating the consequences of rowing
to different actions, similar to working. I’m Murshid Akram, a personal trainer, health blogger, and founder of thefitnessphantom.com.
I primarily design exercise plans and share science-based and sensible data that can assist you to become
stronger, useful, and more healthy.
The leg extension machine is right for isolating your quads, whereas the hack squat machine
and Smith machine are great for overall quad development with added stability.
Leg curls are awesome for concentrating on the
hamstrings and attaining balanced leg growth. Leg curl machines can be found in different variations, such as seated
and lying leg curl machines.
Focusing on one muscle group at a time helps improve
strength imbalances. It also allows for exact changes in resistance and range of motion.
Weak calf muscles change the means in which you walk, forcing
your physique to work more durable and compensate with different muscular tissues.
This could lead to increased fatigue or pressure on other joints over time.
Exercises like calf raises or calf presses prepare these muscular tissues successfully.
This workout targets all major lower-body muscular tissues, ensuring balanced strength improvement.
However with cables, you can enhance the weight without
utilizing a spotter as a result of they defend
you from harm by offering a more direct
plane of motion. This allows you to stay balanced
even with heavier weight, and you’ll train to failure, which improves your strength.
This exercise primarily target the glutes and the hamstrings (as these
are the two major muscles powering hip extension), allowing you to maneuver extra powerfully and stopping injuries.
Reverse lunges work your glutes and hamstrings
most, with the quads in shut second (or technically
third).
Planet Health provides various machines catering to constructing muscle and keeping good kind.
Take the time to familiarize yourself with every machine’s correct technique and
settings. Under is a weekly routine designed to get your
legs growing again without machines.
This leads to engagement of muscle tissue other than our leg muscles—in this case, the abs, decrease again, obliques, and
even the higher body to an extent. The “danger” of free weights is all the time that you would lose management.
When it involves squats and lunges, that “loss of control” probably means you’ll tip/fall backward, so our bodies compensate to maintain our stability all through.
I’ve found that incorporating at least a number of Smith machine exercises into my day by day training routine has led to some massive will increase
in energy and power across the board. It’s a lot more versatile than most people give it credit score for, and it lets you lift considerably heavier
weights with far much less danger to your joints and muscles.
The Seated Leg Press Machine is just like the extra
widespread leg press machine however you’ll sit and press horizontally as a
substitute of being reclined forty five levels. It comes with a robust body,
a comfortably padded seat, and a backrest, accompanied by a footplate linked to a resistance system.
Cable standing Single leg calf raises are top-of-the-line methods of constructing your calf muscular tissues.
Right Here are our top 15 cable leg exercises to help you build Larger and Stronger
Legs. Hold a exercise journal to record the exercises, weights,
and reps you carry out.
Cable lunges require good stability, so if you have points keeping your balance, begin by doing
the lunges train with out weights as you learn the proper kind.
My name is Shubham Vijay, and I am a licensed private trainer and nutrition coach with 6 years of experience
in the health trade. At Fitthour, we specialize
in forms of coaching, similar to strength training, cardio, or HIIT,
and our mission is to assist clients achieve their health goals and enhance their overall well being.
Start with a weight that lets you perform the exercise with proper type.
If you can complete your reps without struggling, you probably
can steadily increase the weight.
Depending on the foot placement on the leg press
footplate, you can emphasize completely
different muscle teams extra prominently.
For train 3, increase the burden set by set, e.g., 15 reps with one hundred sixty pounds, 12 reps with 180 pounds, 10 reps with 200 pounds, and eight
reps with 220 lbs. Here are my favorite battle rope exercises for constructing rock-solid abs.
With every repetition, you crunch your abs to deliver your knees up toward
your elbows, then keep the abs engaged to lower your legs slowly back down under management to your
starting point. The ab roller is an excellent simple piece of train gear that’s an absolute beast for growing core strength
and stability. As you’ll be able to see, there are
lots of great reasons to include machine-based workouts into your exercises.
References:
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