Knorr Celebrates World Eat For Good Day, Unveils Eativists
Knorr, Nigeria’s go-to seasoning brand, marked the ‘World Eat for Good Day’ on February 19, 2024, with a new movement to inspire people to change the world by changing what’s on their plates.
During the event held at their Lagos headquarters, Knorr unveiled 14 Eativists. These are people who believe in incorporating veggies into their meals and consciously opt for options that benefit both themselves and the planet, inspiring others to do the same.
The highlight of the occasion was the launch of a film featuring personalities such as Tobi Bakre, Taymesan, Anu Bakre, Mory Coco, Kaylah Oniwo, Linda Ejiofor – Suleiman, Nancy Umeh, Chef Derin, Chef Cupid, Chef Roux, Diary of a Kitchen Lover, Zeelicious Foods, Chef Fregz, and Dr. Robert, all unveiled as Eativists. Although they are from diverse backgrounds, they all embody the ethos of eating for good.
Arinze Madumere, Knorr’s Brand Manager, emphasized the significance of the Eat for Good movement. He said, “At Knorr, we believe that what’s on your plate has an impact, not just on your personal health, but the environment as well.
We have strategically chosen Eativists to inspire people to eat a wider variety of foods, more vegetables, more plants, and less meat. With these small, significant changes, we can optimize our health and improve environmental sustainability.“
World Eat For Good Day, observed globally on February 19th, serves as an awareness about the importance of sustainable and healthy eating.
With Knorr leading the charge, let’s all embrace mindful eating habits to change the world by changing what’s on our plates.
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About Red Media Africa
Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment, and action to help brands and organisations connect with their audiences, enhance their bottom lines, and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice, and International Practice – with work for brands across Nigeria, Ghana, Kenya, and South Africa. It has been recognised with multiple local and international awards, including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.
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