Beyoncé and Blue Helped Jay-Z Comb Out His Hair

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Jay-Z’s performance at Roots Picnic earlier this month made headlines for a few reasons: Not only was it the first time in seven years the rapper performed live, he also did so while showing off a fresh new afro.
For nearly a decade, Jay had been sporting locs fashioned into wicks, which his hairstylist Letisia “Lety” Ravelo told GQ earlier this month took six days to comb out with the help of a whole lot of products from Cécred, Beyoncé’s haircare line. Over the weekend, we learned more about the work that went into Hov’s afro thanks to a video narrated by Beyoncé that gives a deeper look into the process and inspiration for the hairstyle.
The clip, which was posted on the Cécred Youtube, reveals that Jay-Z’s most drastic hairstyle changes were inspired by his family. First, he had the idea to grow out his hair into locs eight years ago thanks to his then-five-year-old daughter Blue. “The real reason Jay grew out his hair was to show Blue that her hair was like his hair,” Beyoncé recalls in the video. “We really wanted her to love and embrace every inch of her gorgeous curls.” As Beyoncé tells it, this gesture later inspired Blue to narrate Matthew Cherry’s best-selling children’s book Hair Love about a black father styling his daughter’s hair.
Fast forward to this year. Months prior to debuting his new afro, Beyoncé says Jay-Z shared that he wanted to make the change to emulate his father Adnis Reeves. “His dad used to rock a ‘fro, so he wanted to rock a ‘fro in his honor,” Beyoncé says.
She goes on to explain that Jay exclusively used Cécred products in the process, including the brand’s Detangling Spray, Moisturizing Deep Conditioner, and Moisture Sealing Lotion. The effort required the support of many hands. But perhaps the most heartwarming detail about the process was that both Beyoncé and Blue pitched in to undo the locks. According to Bey, the detangling took around one to two hours per wick, and they used a combination of combs and their hands. The process taught her that “you didn’t have to be as aggressive [with the hair] and you could just let the products do some of the work.” That meant leaving in some of the Cécred in (especially at the roots, she notes) to help with the process.
After trimming the ends and giving Jay’z hair a wash, Ravelo gave Jay a braid-down, which resulted in the wavy texture of his afro. As Beyoncé put it, “I was pretty obsessed with Jay’s locs. Honestly, I didn’t really want him to cut them.” But “on show day, his ‘fro was beautiful from start to finish.”

